Brand Story

Tennis Couture and Community

The mission of LOVE LOVE Tennis is to provide a fun and loving space to connect tennis lovers to luxury fashion and experiences.

LOVE LOVE Tennis is a Beverly Hills boutique and luxury tennis brand empowering women and men be healthy, find community, and play tennis in style.

The flagship location is a three-story, superstore and central tennis meeting place just a short distance from the famed Rodeo Drive.

LOVE LOVE Tennis is a full-service luxury retail boutique and designer showroom located in the heart of Beverly Hills, California, at 9627 Brighton Way. It features an elevated customer experience, custom designer clothing and accessories. The boutique also has full-service pro shop on the top floor.

The pro shop stocks the world's top tennis brands. From Wilson, to HEAD, Babalot, and others. The shop even have pickleball paddles and balls, too.

Pro shop

LOVE LOVE Tennis even hosts doubles tournaments and fun-filled trips for tennis lovers.

LOVE LOVE tennis collections are designed by a tennis player for tennis players.

Adeline Arjad Cook, the founder, and designer of the LOVE LOVE Tennis collections, wanted to look as elegant on the tennis court as she did for cocktails after the match. Her designs emphasize comfort, functionality, and style. The soft, light, luxurious fabric used to make these clothes is often described as “second skin” by LOVE LOVE Tennis customers all over the world.

The “LOVE LOVE Lounge” on the third floor of the boutique, offers a VIP experience featuring private fitting and styling appointments. Guests can enjoy Veuve Clicquot champagne, truffles, espresso, cappuccino, tea, and more while they are fitted by our expert stylists.

Founder and chief designer of LOVE LOVE Tennis, Adeline Arjad Cook, is available to collaborate with clients to produce the most fashionable, one-of-a-kind haute couture pieces.

In addition to shopping inside the Beverly Hills location, LOVE LOVE Tennis also offers virtual styling appointments for a personalized shopping experience from anywhere in the world. Choose from the store’s current inventory, or work with our stylists to design your own custom pieces.

We also host exciting virtual “team uniform parties.” Clients can choose a gift package consisting of delicious hors d’oeuvres and beverages to enjoy while watching a live fashion show in the comfort of their homes on their TV or computer.

Designer Tennis Apparel

LOVE LOVE Tennis offers a collection of tennis couture apparel inspired by luxury European styling.

The collections of dresses, tops, and bottoms feature highly limited and exclusive designs and prints with less than twenty pieces per style sewn.

All of the clothing is made in Los Angeles and finished with intricate binding and two-needle cover stitch, both of which are unique to the LOVE LOVE Tennis brand.

LOVE LOVE Tennis follows a “Court to Cocktails” philosophy for all of the brand’s dress collections. The tennis dresses are feminine and fun – perfect for women who want to feel comfortable, and confident on the tennis court and yet elegant enough to wear at club bar after the match.

The tennis dresses also feature innovative exterior back pockets for storing tennis balls (sweat and “hip bulge” free). This unique net back pocket addition is just one of many examples illustrating Adeline’s stylish and unique design capabilities.

The women’s and men’s collections are made from high-quality breathable, anti-microbial silky fabric, with UV protection, that is light, yet supportive for all body types.

LOVE LOVE Tennis can also custom design pieces to any client’s specifications whether they want a new color, print, one-piece, or team uniform.

Solid Gold Tennis Jewelry

LOVE LOVE Tennis has an exclusive selection of tennis-themed solid gold jewelry, only available at our Beverly Hills boutique or online. Choose from yellow, rose, or white gold necklaces, earrings, and bracelets, each featuring unique tennis racket designs or tennis-ball charms.

For the discerning client, LOVE LOVE Tennis can also make chic custom jewelry to their specification.

Forever Tennis Bags

Love Love Tennis Tennis Women with Their Bags

To complete your look, LOVE LOVE Tennis also offers ultra-strong and lightweight bags. They are made with vegan fibers, and UV-rated to withstand tennis tournament wear and tear.

Our experienced artisans carefully hand-stitch each piece right in downtown Los Angeles. This ensures the highest quality for each limited bag.

Our latest styles include:

  • The Mini Tote
  • The Backpack
  • The Duffle Bag
  • The Large Tote
  • The Bum Bag
  • The Clutch
  • The Long Tote

In addition to our solid colors, we also make less than five bags per limited print. Currently, we have these beautiful designs to choose from:

  • Strawberries and Cream
  • Court and Palms
  • Beverly Hills Banana Leaf Collection
  • Heart and Rackets
  • The Mondrian

At LOVE LOVE Tennis, you can also be the artist and design your own soft, yet durable custom bag. From start to finish, we can craft your personalized piece in less than four weeks.

Founder’s Story

Adeline Arjad Cook, CEO and founder of LOVE LOVE Tennis is a designer, entrepreneur, and tennis enthusiast with an intimate understanding of the sport’s transformative power.

Drawing on her own experience using tennis to get in shape, feel her best feminine self, and build a supportive community, Adeline is passionate about helping women over the age of 40 empower themselves through tennis.
In 2006, Adeline fell in love with tennis after playing for the first time. She was enthralled with everything about the sport, from the challenge, to the camaraderie, to the outfits. Initially, she purchased luxury brands for her tennis attire, but she couldn't find an American-made brand that had the perfect fit. She was looking for very soft fabric, light-weight material, modern styling, and luxury stitching.

In 2016, Adeline decided to take matters into her own hands and do what all great entrepreneurs do – create a business to solve a problem they are encountering in their own lives. This led Adeline to create the first “Monroe” tennis dress for herself, inventing the “Court-to-Cocktails” philosophy along the way. The name was chosen as an homage to the actress, Marilyn Monroe, who was an iconic symbol of femininity. The dress has an hourglass accentuating pattern, scoop neckline, ruching, a ruffle skirt and ultra silky fabric.

Creating a unique brand signature, Adeline added an innovative net pocket to the back of the dress – large enough to store two tennis balls.

Since then, Adeline has grown LOVE LOVE Tennis into a leading boutique and designer brand. She also organizes doubles tournaments all over the world for women over 40, creating a loving, global tennis community.

LOVE LOVE Tennis boutique in Beverly Hills has high-fashion tennis apparel for both women and men. In addition to the in-store inventory – LOVE LOVE Tennis can custom make for any style, print, size, or pattern.

The boutique not only sells high-quality tennis apparel, but it also has everything else tennis enthusiasts need to win match after match!

Visit our three-story luxury boutique in the center of Beverly Hills and enjoy an incredible once-in-a-lifetime tennis shopping experience.

LOVE LOVE Tennis, see you soon!