Lessons From the Net

Tennis is as much a mental game as it is a physical one. Competitive matches often bring out intense emotions: anger at missed shots, anxiety ove...

As a lifelong tennis enthusiast, I've always sought ways to express my love for the sport, both on and off the court. One of the most unexpected a...

In 2006, I was overweight, unhealthy, and completely new to tennis. My NTRP rating was a humble 2.5, and I had no idea how much this sport would c...

Tennis fashion has always been more than just clothing; it reflects history, culture, and the spirit of the sport itself. One of the most enduring ...

Tennis is a game of strategy, skill, and sometimes, silence. If you’ve ever played doubles—especially in ladies’ leagues or with your spouse—you’v...

🎯 Tennis Tip: Aim Smart, Play Smart 🎾 Want to keep your shots “in”? Pick a target inside the court! ❌ Don’t aim for “the court” or the lines—miss ...

Tennis fashion has always been more than just athletic wear—it's a reflection of the times. From the tailored elegance of the 1920s to the bold, ...

Ah, the eternal question: to hat, to visor, or to go bare-headed on the court? Tennis players everywhere have strong opinions about their headgear...

Coach Robert's Tip: Aim Like a Pro! 🎯 One of the best parts of coaching tennis? It keeps me sharp on the basics! Sometimes, I get so wrapped up in...

The Iconic Tennis Bracelet: From Chrissy Evert's Match to a Beverly Hills Boutique Revolution The story of the tennis bracelet begins with one of...

From Court to Couture: The Evolution of Women’s Tennis Fashion By Adeline Arjad Cook As an amateur tennis player, designer, and owner of the Love L...

Tennis fans and players, the moment you've been waiting for has arrived! Love Love Tennis Beverly Hills is excited to showcase the all-new Roger Federer Future 01 Racquet, a game-changing addition to your tennis arsenal.